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A line of lures inspired by the quality and innovation of JDM tackle

Baits genetically engineered to catch more fish.

A collaboration with a one of a kind creator, combining art and fishing

Covering Water is an original fishing series covering the people, places, and experiences along the way.

A collaboration with one of the greatest minds in all of fishing

The workhorses of every angler’s tackle box.

Rockin’ jigs and jig heads built with tungsten

Karl’s Bait & Tackle store is the internet’s local tackle shop

The legendary Bullshad swimbait, now in a form accessible to the masses.

A fun and affordable way to discover new products and learn new techniques

Finely crafted hooks honoring the rich history and tradition of hook making

A content series centered on exploring, fishing, and friendship